The Future of NFTs: Game On!
Join AdLunam’s Co-founder Nadja Bester as she dives into the explosive world of NFTs in Web3 gaming! Featuring industry trailblazers Faizy Ahmed, Co-founder of Astra Nova and Bobby Kunta, Director of Marketing, Yoda Labs, this episode uncovers how NFTs are revolutionizing gaming, fostering economic inclusion, and reshaping the digital landscape. Tune in for expert insights, cutting-edge trends, and the future of play-to-earn!
Transcript
Game On! The Power of NFTs in Web3 Gaming
Participants:
• JP (CBO of AdLunam)
• Faizy Ahmed (Co-founder of Astra Nova)
• Bobby Kunta (Director of Marketing of Yoda Labs)
JP 8:02
All right. Okay, that's it. Ladies and gentlemen, we have our speakers in the room. This is JP from AdLunam Inc. today, bringing you everything about NFTs, this show is brought to you by AdLunam on the show, of course, for those of you that are tuning into the show, for the first time, we talk to people in the web3 space who are doing wonderful things with the magic and the power that comes with NFTs. On the show today We have some very, very exciting questions that we're going to be asking our audience, as well as find out insights from our speakers about the power of NFTs the things that they're doing within the spaces, and I'm going to let them talk about it, of course, and derive from their stories, insights and learnings about what they're doing in that space. So to give you a brief ladies and gentlemen, AdLunam is a trailblazer in the web3 investments, we're functioning as a world's first gamified NFT integrated web3 investment ecosystem. And the company's platform provides super access, hands on advisory services and NFT integration enabling users to transform community. Great, that's a little about us about AdLunam. We are a launchpad and an accelerator, working very closely to bring projects to launch. On the show today. We have Faizy Ahmed, who is the co-founder of Astra Nova and also a limited partner with Sensei capital. We have with us Bobby Kunta, who is the director marketing at Yoda Labs. And of course, there's our young padawan and an experienced teacher, are going to share with us a little bit about what they do and the wonderful stuff that they're doing in that space bringing insights from once again, from everything in the NFT space. You've just heard from them. Without further ado, let's begin. Oh, I'm so sorry. Let me share with you a few announcements before we do,
JP:
The first one is in case we get cut off, please feel free to come back to AdLunam Inc. you will find a link that will bring you back into the room. And at the end of the show we will open up the room for question answers from the audience. And you will be able to ask them to the speaker if you want, you can tag them directly or tag it to AdLunam Inc. and we will have those questions answered for you. Right. views expressed on this program are meant for educational purposes only. It is not to be taken as financial advice and views expressed on this program also reflect those views by the speaker themselves for the purpose of education. That being said, Bobby, Faizy, welcome to the show. Real pleasure to have you.
Faizy:
Happy to be here.
JP:
All right. Okay. Finally, I know that we met when you were in Bangalore, we connected over a little about your journey in web3. But I'm the only one in this room at this point, who knows a little about you. So we'll start with you. Tell us a little about your web3 journey and how you gotten to the web3 space and what you're doing at this point.
Faizy:
All right, definitely. And The pleasure is mine JP, meeting you back then.
Faizy:ve been on that journey since:
Faizy:asically. And you know, since:
Faizy:
midway during that journey, me and couple of my partners from UAE, we started our web3 Fund, which invests in early stage projects as well. So it's basically LPS from family offices, who were mainly into real estate and stocks, the stock market, but they wanted to enter you know, the digital currencies and web3 space but did not have access. But, you know, seeing our experience and my partner's skills, we were able to source a lot of funds for our investments. So that's something which is going parallely since a capital, and yeah, so that's a bit about me in a nutshell. And we'd love to give you more Alpha but gaming and NFTs as a whole.
JP:
Super thank you for that Faizy.
JP:
Bobby, go for it.
Bobby:
Right on. Thanks. Yeah, I really appreciate the opportunity to be here.
Bobby:ing and got into crypto about:
Bobby:
I have been working in web3 gaming, crypto marketing since the last like four or five years. I've been with Yoda Labs here for about four months now. They've been around for about a year with co-founders out in UAE and Australia and a team across the globe from Saudi Arabia all the way out here to California where I'm joining you guys from. It's way too early. My doctor told me I gotta quit drinking coffee. It's too acidic. So I'm sitting here with a cup of tea, trying to wake up it feels blasphemous. What kind of GM has tea I don't know. But here we go. I'm excited to join you guys and chats.
Bobby:
I'm about the power of NFTs in gaming. I imagine everybody here listening already has their top reasons why NF Ts are going to change gaming forever but I'm certainly excited to hear from the audience not just my fellow guests here who by the way your game, the world you're building there, DG looks really cool. So I'm excited for the chat. Thanks again.
JP:
Awesome, thanks. Thanks. Thank you for that. Bobby. I know that it's super early, where you are. I know tea is blasphemous, but it's the next best alternative to coffee. So stupid question, but a quick one. First gaming console. Which one was it?
Bobby 15: 40
Atari
JP:
All right. Finally, finally, at least one of the person I know in the room at this point in time, who's played in time. And that was quite something for big graphics. For those of you that have never heard of it. Forbid graphics reverberate being one of the biggest games of all time.
Bobby:
Yeah, with one joystick one button, and then the advancement was a second button.
Bobby:
We've come a long way. Indeed. We have.
JP:
Super All right. Okay, Bobby, Faizy. Thank you so much for those introductions. I know that I guess I'm eager to learn about you know, you've shared a little bit about your foray into web 3, how you got here.
JP:
Curious to turn question to both of you. And, you know, please pick it up and add in as well. You know, the approach towards NFTs is because they kind of changed the face of gaming, right? They kind of changed the face of how we interact with games from a very, very early stage for some of us that for some of us in this generation, it is much newer, you've already started with that you haven't had the experience before NFTs. But what was that transition like and Bobby, maybe I can start with you, because you've started way back as Atari, which is, you know, arguably one of the best consoles ever.
JP:
Let's start with you from the journey before that to NFT is now doing what they're able to do. But in brief of course.
JP Speaker:
Check sound?
Bobby:
Hey, thanks for that. Was talking into the muted mic.
Bobby:
For me, it comes down to the ownership, you know, I know that might be the cliche go to seems like the easiest answer. But like, if I spend money on something, I want it to be mine. And to be able to do what I want with it. And then if I have, if I grow a connection to something, whether it's a collectible, or a gaming asset or something, if I can level it up or do something to make it more I want to be able to, I guess make money off it is what it comes down to. Or at least feel like I have that sense of ownership if it's what we call, you know, our forever NFTs like pretty sure some of my my cybercons, NFTs those aren't really too much even gaming, NFTs but some of those are forever NFTs. And I can't imagine not owning them. Like if that IP wasn't actually mine, I would just, I wouldn't have that connection.
JP:
Indeed, okay, so clearly, you can see that there's that, of course, a sense of ownership, but also being able to own that aspect of you know, you have a particular requirements in a game or you have a particular, you know, reward that you've unlocked that you'd be able to want to carry across the board. Great. Okay. Faizy, go for it.
Faizy:
So you mean, can you reiterate the question JP, if you don't mind?
JP:
Sure. Yeah. No, no worries, no worries. And forgive me, I think there's, you know, there's a lot of history, we have to cover in a very short span of time that we are, right. But effectively, what I'm asking is, you know, when it comes to the use of the NFT in the game, you know, how do you see the evolution from the pre-NFT era to now?
Faizy:
All right, so, I would say that, you know, this opportunity is what exactly we saw when we started this project.
Faizy:
Now, I wouldn't call myself a gaming expert at all. In fact, I know all the things I know about games is through my journey with Astra Nova, and I do of course, occasionally played RPGs and stuff. Now I'm more of a businessman. We know opportunity.
Faizy:instance, he's had like over:
JP:
I'd certainly hope so because you know, it's like you said you spent endless hours on gaming and you've got nothing to show for it. And if for nothing else, you know if there is something you own after all that time that you spend at the very least you're gonna get your parents not breathing down your neck saying that hey, you spend so many as it's just wasted right?
Bobby:
Yeah, nothing like telling your parents yelling up from the basement I just sold this NFT for five grand yeah
JP:
Putting all that at putting all that time into it I mean, years is a reason for you to be wanting to play games, right?
Bobby:
now Yeah, absolutely. We learn to grow in games and it's the most important way that people develop our understanding is playing peekaboo even from the you know, the day that we're born. So it's like a fundamental part of who we are playing games. That's why over a billion people in the world identify as gamers.
Bobby:
DG, what is your name? DG he keeps calling you something different. I keep wanting to say DG is what I see right there. But you can call me my name is Faizy Ahmed, you can call me DG debase my gamertag. So there you go. Excellent. DG is easy for me because it's right in my face there. But you know, you mentioned community gamers, gamers have always been you know about community, right? We want to talk about how we're playing, how we're doing, what we're doing gilding up and, you know, working together, but with web3, it's taken to a whole another level now, because when we own our assets, you know, and it impacts more than just our joy in the stimulation our mind it affects like our wallets, which makes it much a deeper level of connectivity. So that community is much tighter. Because we're not just fighting for our skins or for our coins. We're fighting for like real coins. So yeah, all of that's exacerbated. Another thing DG mentioned was we're gonna see some awesome games come out. No doubt AAA games take three to five years. It's been three to five years. It's gonna be a huge year ahead. GDC was dope in San Francisco a couple of weeks ago. And the vibe is real. You know, I've been going every year for the last four years and web3 is the future no doubt.
JP:
Bobby, I'm glad you glad you mentioned that and yes DG , I'm going to use that. going forward. Alright, DG Yep, more power. So this is interesting. I mean, certainly there's a bunch of games that you heard of that have been in development, as you've said, three to five years. AAA games do take that long, they are capital intensive, they take a lot of testing. And building a community around them is of course, you know, an immense test, right.
JP:
That being said, what are some of the ones that were looking forward to this year, and then we'll dive a little deeper into, you know, what's the unique features about them, but off the top of your head, top two games that you think off that you really want to see launched this year?
Bobby:
The first thing I thought of was cipher and shrapnel.
JP:
Right.
Faizy:
I was gonna fit in, but okay. Well, I would say, you know, I can't , you know, if I can, I would, of course, shield my own project. But
Faizy:
yeah, of course. Yeah. We're really, I mean, we'll have a Beta launch later this year. And then we have next year, our Alpha launch. But two other games, which I'm kind of very, I follow closely is for up No, of course, definitely. But I also like big time.
Faizy:
And I think there is a few other games right now in development, by Animagus, blowfish Studios, which can also show some really impressive things like, what was again, dark Island or something. It's a stealth prize. Yeah, dark. It was dark times. Yeah. So that one's also coming out. And so a lot of titles are there, which have been building in stealth. And I think these names are going to get more and more prominent towards Q3, After the market recovers again, after the dump and stuff. By the way, I'm an active trader. So I kind of I believe that there is a huge dump coming. And after that, when the market recovers, all these titles are gonna pop up. And next year, of course, so yeah, it's gonna be a fun time, man.
Faizy:
super, super big. We're expecting to you know, selling may go away kind of thing, right?
JP:
Absolutely.
JP:
All right. Okay. Fair enough. So games coming out, to this year, look for it closer to the year, give yourself an early Thanksgiving gift, you know, if you must have this, this transformation, though, you know, especially from a technological standpoint, right. It's gone beyond, you know, just talking about gaming. And since I've got both of you as a business person, as well, as a game developer, both of you, of course, game development, I want to ask, considering a migration from where you started from, like in a phobic graphics due to where you're going right now and the requirements of the computational power, that's required to have a really good game.
JP:
Without going too much into the technical specs about it, what are some of the basics that most good games should have? For them to be really well playable with a user that they can adopt more easily? What do you think?
Bobby:
First thing I think of is mobile accessibility. Most of the gamers in the world are already mobile gamers. And as far as the data shows, for the next four to four to seven years out there, that's that's what's going to be growing the quickest is actually casual gaming, mobile and casual gaming are the quickest growth projections. So I mean, that's the first thing that comes to mind is make it accessible on a person's phone.
JP:
Whoa, okay. Okay. Did you?
Bobby:
Well, I would say, there's a bunch of things.
Bobby:
One would be, of course, you know, if you just even if it's, even if it's having good graphics and stuff, you need to have a good game economy. It's very important. And plenty of testing, no bugs and stuff. You know, what happened with the what was the game, cyberpunk and stuff? So we don't want those kinds of things that will just ruin our industries name. So
Bobby:
a lot of testing game economy, a good team who has experience building games, that's a bit difficult, actually, you know, because now I think with the with the news, things and all it's gotten much easier, but when we started it was super difficult for us because we were building in the bear market and
Bobby:
Korea had a very bad name. So it's very difficult to convince, you know, good, good talents to who are gaming in the gaming industry to come over to crypto and build the game here. So that's that was a challenge. But that will, of course, change. So good team economy. And mobile compatibility is, of course, a wonderful aspect, we need that. But now with the emergence of you know, cloud gaming, so we actually partnered with a cloud gaming company as well called ether. So that makes our game versus originally a PC and console game. It's high graphic intensive and stuff. But thanks for that partnership, it allowed like our game to be mobile compatible. And that will, of course, expand our pace over to more countries like the C and the Asian countries where mobile is the most commonly used platform for gaming. So yeah, these are the things which comes to my mind immediately, but of course, there's plenty more.
Bobby:Well, yeah, totally, I'm probably gonna go for it. I love that DG took it behind the scenes, you know, it's not just about the consumer facing aspect, which my answer was focused on, you know, I'm thinking what do people want to see? How are they going to make it more accessible? And I think, you know, I get a pretty decent paycheck, and I still can't afford to hype my computer up to like, set to handle some of the games I want to play, you know.
So, partnerships are important behind the scene in making that accessibility possible by attracting the right talent forging the right partnerships, DG sounds like he's doing it right.
JP:
Okay. So but to take this idea further, right, when you say that, you know, especially when it comes to behind the scenes, in terms of being able to adopt your community there? How far is narrative and context? Going into these games? You know, from an insider's perspective, how far? Or how deep? Do you see that going? How strongly it is that to have a very, very strong narrativity game, especially with relatability? In certain spaces?
Bobby:
Is that like a game specific question? Or like the face of the industry? Maybe like, rephrase?
JP:
Sure. So let me try to illustrate it with the point. Right, so obviously, that you have anime built games that have a large adoption across, you know, certainly, the Asian region, you have some amount of of the fan base across the US and parts of Europe. Right. But then you also have the different studio Bill games, you know, thinking of stuff that used to look like Halo and fortnight that have a large user base that transcends geographies. So, you know, but in terms of their look, but also in terms of the narrative that people relate to those kinds of characters to those kinds of storylines, those kinds of games. You know, how far do you see that routed? As opposed to if you have a mobile function? functioning game where simple game like white out survival? Which whose ads we're seeing everywhere, right? You know, does that which one of these two, really, really has a route that goes into having a base of users that continually and continue together?
Just, off the top of your head, what do you think?
Bobby:
I don't know, my I mean, my first thought is it you know, thinking deeper into the narrative and how emerging tech is going to change the depth of that is AI powered NPCs. I mean, like, that's the first place where my mind goes is, you know, the, if you want to make a story deeper, and we can bump into the same character on a corner and have an ongoing conversation, every session when we sit down to play and evolve a relationship with these things. That's pretty damn cool to me. I mean, that takes the narrative to a whole new level. So seeing that, seeing that is going to change the depth and scope of stories immensely.
JP:
Fair enough. Okay, DG go for it.
Faizy:
I think, I mean, if you're talking about like, because you mentioned a lot of these visual, you know, like enemies titled and Halo team, I think there has to play a big role in the games, as in a lot of these demographics, a lot of these people they relate to their own culture, their own looks and feel of things. That is why certain styles are getting very trendy in certain areas. And we believe the same. In fact, that is why we are also very, even though it's a global game, we have a very specific demographic that we focus, we focused on the Middle Eastern and the Asian gaming audience. So that means that usually you see a white guy hero in the game, or you see, you know, something of that sort. It's complete contrast here. Here, it's more of a Asian heritage of our main hero, his name is Caltech. And similarly, there is a lot of references of Arabian and Asian origin, which is involved in the game, the narrative is built on that there's a lot of lore. And so there's all these things are planets, the characters named aesthetics, it is influenced by the demographics, the focus, and in terms of the, you know, the, the games are all about entertainment, and they get entertainment from the visuals, along with the storytelling experience. So there's many games which people play just to see what happens next in the next question. So that is kind of the important thing here as well, right? So you want to make sure that our Lord took, right, that mean two plus years to get that thing sorted. So the thing is, it needs to be very solid, and it needs to be appealing, and people needs to always wait for what happens next, in the next cutscene or next campaign mission, if you're able to create a story like that, that's what gonna keep the community and people strong. And if it is only going to be hooked on the incentives, then that is when the game victory game will fail. So we think that a strong narrative with a strong lore accompanied with, you know, a moderate, or a little bit of incentives, financially tokens and NFTs a good combination, and healthy combination is our game economy and our game success and not just purely story, then it becomes up to or purely incentive, then it becomes a play to earn scam, which people used to call Axie infinity. So a good healthy balance between that will you know, is the sweet spot.
JP:
Yeah, that's deeply insightful. DG, thank you. Thank you for sharing that. I think that also is a blueprint in many ways for real good games that are going to have, you know, the longevity of play the fan following and the loyalty of the loyalty of its fans. That's exactly the blueprint that's needed to keep these games for, you know, years to come not just as a fan. Indeed, okay. Bobby, any thoughts on that? since you do development, as well, I mean, like, Do you have a lot more games that are invested into the story? Or, you know, do people want the kind of games that are easy to play with don't reach don't need, that much of a background to be related to?
Bobby:
Oh, there's a couple of questions in there. I think people want all kinds of games. So we'll start with the last question. Like every kind, there's every kind of person so there has to be every kind of game. You know, when we look at the big number data, we're not really looking at web3 games, because we don't have big number data for that yet. So we're looking at how gamers behave and what they're into. And, you know, DG to hit it on add that, you know, we need a compelling narrative that's exciting keeps you on the edge of the seat that's pulling you forward into the into the storyline. And coupling that with a way to make some money with your friends on the internet is super exciting. Yeah, I think I think DG answered that perfectly.
JP:
Yeah, yeah, fair enough. Because I think you'd have a lot more people in costume that have relatable characters than you do with something like hey, you know what, Angry Birds for example, right? Which is just mindlessly is something that you can mindlessly do almost. Yep, fair enough. Okay, okay. So in terms of NFT development, I want to take a pivot a little bit towards the tech development when it comes to when it comes to NFTs and you know, you feel free to dive in as deep or as just you know, surfaces you want to go with this. Developing Of course, building an NFT is something that a lot of people are getting used to now, but being able to really have that utility across, to have that utility right the entire scope of its use With utility, how much goes into the development of that, from your experience?
It may seem a basic question, but I'm certainly there's a number of people in our audience that would like to know, you know, those that are aspiring to get into the gaming industry would like to know, you know, how difficult is it to be able to develop that, any challenges that you guys face doing it?
Faizy:
Sure. Is this on the, are you talking about a cost basis? JP, are you talking about? General difficulty? Difficulty level? Okay. So, I mean, it's easy, if you just want to make an NFT there's plenty of platforms, you can just go and deal. And now, I mean, things have changed. It's not the same, when we started, and we were trying to sell and if he's right now, there's a lot of platforms, which does these things. In two minutes, you will be having a collection up. But the essence is not just to the technologies. Yeah, of course, important. But the underlying essence of it that is, so most of these NFT collections, when they started off, they were all a hit, because they focus on the community aspect. A lot of them, they promised a lot of things. But some of them did what they said some of them didn't. That's how things are, especially in early stages of certain sectors. It's a wild west. But the ones that worked were ones which valued a lot of the community values, that is you buy into this, then you get to be part of XYZ club. And by doing that you're part of an alpha group, or you're part of insider info. Or you actually get some incentives of other form like your dad NFT collection as part of a game or part of something bigger. So it's basically kind of right now playing the role of an entry ticket. I mean, for games, which are already playable, that's a different thing there have direct use case, but for the other ones is more like a ticket for something bigger, or incentive of some form. And it revolves around the community. So NFTs and communities go hand in hand, I would argue anyone who says otherwise. I mean, I haven't seen anything goes I mean, flying that high in our space, which is not community based for when it comes to NFTs. And in terms of the development and stuff. As I said, there's many things which are available. Now people can go ahead and you know, they want to go into if it's the highest liquidity, one at this stage, then it's Ethereum. And of course, now Bitcoin ecosystem is also booming, there, Solana, these are all ecosystems which developers can tap into. builders can tap into, there are more underlying ones as well, which are more, which is having bigger use cases. And specific niches, like Immutable for gaming, we mix for gaming Hedera is purely enterprise grade. So there are a couple of these kinds of chains, which depending on the use case you can go into, and I'm pretty sure you'll find all the platforms, it's easy to go to get the NFT done, but it's more harder to get that community aspects of that if you're able to nail that you have a narrative for that, then I'm pretty sure you'll be able you covered most of the difficult hurdles in this.
JP:
Copy that DG Thank you. Bobby.
Bobby:
Yeah, from the development side. And the, got to think it through all the way from the beginning is probably the best advice if somebody out there is thinking about developing a game or even just an NFT collection and ways to integrate that NFT into some sort of utility. I mean, in this context into a game of some sort. I got to think through the entire process of not just the community that DG was mentioning, which is, you know, above the utmost importance in both gaming and crypto, especially when they're combined. But what is the function of the NFT in the future? Is it just gatekeeping? Is it for some sort of interoperability? Is it to, you know, be a customization to another NFT? Like, is it working with another NFT as like an adaptation to a skin or something. So there are a lot of different kinds of NFTs, it's become a pretty big word in and of itself. So now thinking through what the end goal is not just the community path, but what the destiny, the destiny of the tactic, the goal of the game is going to be so in No, that's the surface levels really all we got time to get into at this point. But yeah, thinking through the whole plan from the beginning is really important. That's what separated a lot of the games that made it with their first NFTs to ones that had to launch secondary collections to try and reach their actual goal.
JP:
Oh, I think that's deeply insightful. And thank you, Bobby, and thank you DG for sharing those points, because what most of us see on the surface, and we always only ever see the tip of the iceberg till we, you know, totally dig deeper and see that there's an entire 90% of so much more, that goes into it. So just being able to identify that there's something beyond the 10% of the surface that you see, allows for people to continue to ask those questions so that they can dive deeper into understanding that I think both of you will have illustrated those points. Quite well. I'm also looking to find out if there is an approach that you'll a uniquely taking, you know, through your own projects, when it comes to when it comes to NFTs is because of core philosophy in being able to do that goes beyond what you've just said.
Bobby:
I've got to ask you to rephrase the question again. I'm sorry, forgive me.
JP:
No, no, I'm sorry. I should apologize. I tend to get insightful into the question instead of waiting for the answer at times. Yes. It's a job hazard with being a podcaster. But at the same time, so coming back to the cutting back to the question, is there a unique approach you take when it comes to developing an NFT? At Yoda labs, and ultimately, DG at Astra Nova has a unique perspective you take when it comes to developing your NFTs?
Bobby:
I mean, it's kind of just an echo of the last answer, I think, at Yoda, where you, we've not even yet launched our own collection. Stay tuned as the leak, I guess for this show. It's on the very near horizon. But we work with our partners as a growth partner for games to help develop and leverage those assets that they need. So you know, it always starts with a bunch of questions along the lines of what I was just asking you before, it's like, what is the end goal, both for the community for the tech, and for the tech community working together to create something that's magical, you know, so how do we do that? And there's a lot of different ways to do it.
JP:
Fair enough. Thank you, Bobby, DG?
Faizy:
Yeah, I think what you meant is before we start, I mean, what we think about before we release NFT collection. Is that, did I phrase that?
JP:
Yeah, you did. Correct. What goes into that process? Before you begin? Yeah.
Faizy:
Yeah. So first off, we think I mean, because we are a gaming company, we are already released our first NFT collection, the deviance, which we sold out in phases across last year. The last crop, I mean, we have the last job, which was with crypto.com. And collaboration with the billboard artist, we have an upcoming one as well, again, with crypto.com, for the same collection to fulfill and make it a 10k collection. But in general, when we started that concept of NFT drops, I mean, we do have quite a few drops. So there is a few classifications we had. For us it was mainly whether this was a monetization so that for us, this is more like a product sale, okay. I know that other NFT communities have different ways of perceiving NFT raises and stuff, some use it as purely fundraising stuff. For us. It's not like that. It's like, we are a company. And these are products that we sell, which is part of a bigger gaming ecosystem. And the first collection that we launched, that was less of a more like, the most cheapest, but the most sense it was the most earliest the first collection that we launched, we wanted to price it very, very cheap, so that we cover a lot of audience and we're not gatekeeping and what is the utility of it, it's to onboard a lot of users. So we price it that way we got the people onto our game into our ecosystem. It helped us build a huge amount of hype and traction for us because NFTs helps us get A lot of community members because the campaign ,because of the people who come on board, they're not holders. They're basically stakeholders in the project now through one form or another because they have a product of ours. And now it is our duty to make sure this journey of them now holding is a longer one. They're incentivized to hold it, they're happy. And they have more things to look forward to in our ecosystem. So that's how we see this, whenever we draw any kind of collection, we have plenty of crops coming up, for mountains for land, and all these things. And all of these things have utility in our games, not like you just bought it. And that's it. And it has purpose in the game either direct, immediately or later. But in one form or another, we make sure that our community is well informed of what they're getting into, and what benefits it entails. For them. When they do buy our products. I like to call them digital collectibles as opposed to NFTs to make it more make web2. But yeah, that's my two cents on that.
JP:
So, Fair enough, fair enough. Digital collectibles, indeed. Okay. Bobby, do you want to weigh in on that? I think you unmuted, to add something more to it. Go for it.
Bobby:
Yeah, it might have just been like I'm walking back and forth. I might have just tapped a button. But I can add to it. I guess. You know, it's certainly a bummer. We NFTs become like a bad word. That's kind of sucks. But kind of my, that's my final thought my closing thought is NFTs isn't a bad word. Like we can change that paradigm back.
JP:been different from, say the:
Bobby:
See, I right away, I was in the in the crypto bubble. I said I think everybody which is reflective of like, what the 100,000 Crypto Twitter users. But, you know, I think everybody, all 100,000 of us in this echo chamber, know kind of what the hype train looks like at this point. And you know, are going to be a little slower to just jump on board the hype train, and wait for one that's actually going to take us to our destination. So think that's it in a nutshell. But, you know, to expand on that, hopefully, we do bring in some other, you know, million billion gamers from elsewhere and NFTs isn't a bad word. And I think that's kind of what we're waiting for is those floodgates to open somehow, I guess this is where I can plug Yoda Labs is how we're trying to do something a little bit differently here is, is by exposing the games that we work with to a wider audience of just, you know, just gamers who are out there. So working with web2 KOLs, and just traditional streamers and gamers across the globe to help position games, both regionally across the globe and with gamers who aren't in our crypto bubble, you know, so, this next time around, hopefully there'll be some pathway, some bridges for some new gamers to come in. And as they're coming in, they're educated, they're safer. And those hype trains are a little bit more obvious so that we can point people towards the platforms to get on trains towards you know, success and fun and community and just having a good time making money playing games.
JP:
Thank you, Bobby. DG
Faizy:
Yeah, I think I don't think NFT is a bad route, is just that right now. It will be something we can use in our builders circle, but many comes to more mainstream audience and you gotta you know, phrases that way so that they don't get asked by you know, the techie and the, you know, we don't seem like nerds in front of these guys. So that's the only thing I want to say Um, and as in, like, what was the thing again? JP, I think I missed out on. I just wanted to cite Bobby but there's NFTs. Yeah.
JP:
Well, fair enough. Fair enough. I was asking about, you know, any innovation in gaming that you're looking forward to in the cycle.
Faizy:
This cycle, you will be seeing the UGC integration. So, a lot of UGC platforms will take by storm will partner with, with for our game as well. So this is what will happen is now community members are not, we're not just saying that communities part of our journey communities Part No, they are actually in that process through these platforms. So what it does is, now they can put their inputs for how the acids needs, oh, should be created their concept arts, using AI tools, or using 3d tools, which we put tutorials of very quick on our platform. And that will give them access to, you know, post their works. And if there gets a lot of community will, it gets adapted to game development pipelines. Similarly, same goes for story and plots and fan stories. All these things are now input is actually taken properly. And not just another fancy word to get money from people. So that is a narrative which is going to fly AI, we have a lot of AI integration in our game, because if you want to make all these AAA game and all these stuff, you need to kind of like, do what these blockbuster studios are doing at a fraction of the cost rate. Otherwise, how are you going to, you're going to do this, unless you raise the same kind of money, you know, you have some connections and stuff. But other ways this can these are the kinds of tools which will help improve the development pipeline. Now, of course, apart from that, on the user side, they also have better gameplay experience with the AI NPCs. And also faster game development speed. Now we can release the beta version towards the end of this year. Thanks to a lot of the speed, we are developing our game at the maps, the characters, the 3d assets. Now what we had to take months to do, we can do it in a few days, thanks to these tools, which helps us develop the things faster push out updates to our users faster. So you can see some really cool games coming out and high quality games coming out. With these kind of AI as well as the UGC platforms. These are the two things which come straight off my mind. But there's plenty more and of course, cloud gaming, even if you don't have high end. High end PCs and consoles can still play the game as long as decent internet.
Oh, oh, all three of those were perfect. UGC, AI and cloud computing. And those are the big ones. 100% DG.
JP:
Alright. So when it comes, okay, so when it comes to development, guys, I think then rather, you know, when it comes to planning, those are definitely your top three things you want to have entered into completely into your game development. That is insightful, I think that is going to set. And yeah, that's going to, that's an interesting idea. Because if you utilizing that to be able to cut down production time and get a game quicker to your audience, to the gaming community as a whole, you know, building your narrative and building contextual points to them, which is more relevant today than it is from maybe with the things they can identify and relate to, you tend to cut across generations. And I'm saying this from my point of view of somebody that has played riveted on Atari, somebody that owned a Commodore 64, a Sega a PlayStation one, and then just gave up. Yeah, you know, when you see the games that are built on across this timeline, it actually meant each generation of those consoles, each generation evolved a different gameplay. They evolved a different context. And required to have stories build about one of my all time favorites, for example is Mortal Kombat. Right? Mortal Kombat had, I only was able to play up to the fifth edition that came out. But you know, seeing that it's lasted over two decades. And then you had a movie that came out recently and in some time before that, and then you have, you know, animations that that send around it, that the fan base still stayed alive. So there's a there's a lot that goes into that, that goes into being able to have people slide identify with that of across time. And if you can cut down production, you're able to release these entertainment values, which are now becoming productive values, especially if you know, if you have digital collectibles, to be able to do have a reward at the end of it. So this is this is extremely fascinating for me, I might just, you know, move my nephews and older kids that I know of, I might just move them away into doing something else and take over their consoles. I think that's my resolution for this year. All right. Okay. Sounds sorry, I didn't mean to be a speaker. But that was really great. Okay. Coming to I know that we're coming to the end of the show, there's a few questions that are coming from the audience, we'll take those as well. But the last part when it comes to community engagement, right, because that is really something that you have to value. Both of y'all have spoken about this throughout the show, right. But that would be something that is you feel is fundamental to be able to have a community rally around, again, rally around of, you know, this form that you believe is the ultimate one thing that you should have. So when it comes to building your community around the game, what is the one thing that stands out for you, that is an absolute must do.
Faizy:I would, I can take this first. So what I see as the one thing that stands out a lot is the one thing that is working right now is when the community feel incentivized to stay with that group actively. Now, there's two ways to do this. One is by making a very entertaining IP, then you don't need to give much. If you have a very entertaining game, then you don't need to give little to nothing because they are entertained. They're entertained, basically. They're having fun.
So that is the thrill that they get by sticking on onto it. Now, when it comes to certain games which are in production and stuff, then you need to make that thrill or that reason for them to stay in a different way. That is, can be through financial ways.
Faizy:It can be through other projects, things, but you have to create a reason for them to stick around, incentive for them at this, before the IP is out in the market. That would be my standpoint as someone who's right now developing and building a game.
JP:Thank you, DG.
Bobby:I think all I can add onto that is to be careful with the level of exclusivity. We mentioned gatekeeping and the use of NFTs for access to maybe a private channel and a server or the only way to play the game. I know that this is more of a crypto mentality than a gamer mentality,but if marketers for games are using FOMO as a tool and exclusivity and making people want to feel like they're at a threshold they can't get through, like they don't have access to the community, like they're not really a part of it. That's what I would warn game developers and community leaders to be wary of at this point. There's something to be said about a door that has a key to it that you can't get through, but people do need to be able to get somewherebeyond a lobby and feel genuine connection to other people. I know that might sound a bit vague, I don't know, deep, but we need people to sense that level of genuine connectivity in a community and find a way to do that digitally that's genuine and sincere and not gatekeeping and too exclusive is a problem I'm seeing communities and games run into.
Faizy:Yeah, I wanted to say that our industry is actually all about FOMO and hype to some degree, but I would say as adding on to what Bobby said, you know, and agreeing to what you said, it's just that at least at the end of all these things, okay it's fine you do all these things, but have some substance at the end, right? They came all this while and this community and let them have a fun game or have something at the end of that door and they're reaching there. So, that's how I'd like to add to this statement.
JP:Yeah, indeed, indeed.And DG, I think you can relate to this part more to also what Bobby has said, right? If the industry is built on FOMO, but the more that you gatekeep, right? The fear of missing out works for price action. It doesn't necessarily work for having a strong community. Not sure if you guys agree with that, but that's, you know, that's one of the things I think that most of us tend to think is, you know, applicable across all forms of the industry.Agreed on that.
JP:Okay, agreed. Yeah, well, I think we all agree on that particular part. So, those of you that are looking to get into gaming, please remember the more you expand your horizons, the more that you allow people to be part of it, to sample what you're doing, give you feedback, the stronger they feel, you know, as part of the community and they will love what you're offering them and continue to stay with you longer. So, great. Okay.That being said, we have come to the end of our show, but I'm going to take two questions from the audience because I can see that they've been writing in all through. Most of them have already been put up. Let me just see.
JP:I think I have Claudel, who is resonating a point when they say that, sadly, all in any games,NFTs have a monetary value and would just make the games get flooded with bots and cheats and hacks than normal games. But above all, the cheats and hacks and bots are the biggest turn off, you know, and issues for game developers. So, yeah, the niche apparently is filled with a lot of frauds and scams. So, normal gamers don't even want to hear about causes and reasons. Now, it's interesting that that statement is made because that could be an entire segment that's resonating with that thought. So, how do you keep your games as open to people to be able to, A, not lose out on benefits or B, not get scammed while in the game? Any thoughts on that aspect?
::Sure. Real quick, that's going to be a problem with gaming no matter what. There's always goingto be somebody trying to cheat, somebody trying to bot. When we add blockchain technology, especially if actions are taken on chain, the levels of security can actually be increased so that that cheating is easier to detect and the sense of overall security is stronger. So, it's just a matter of getting that right, really. So, you know, the concerns are real. There's real money on the table that people could be botting and stealing, but the technology actually enables stronger security. So, it's kind of a, what's the word? It's not really too valid of an argument in the long run, even if some of the games are getting it wrong right now.
JP:Fair enough. Thank you, Bobby. DG
Faizy:Yeah, I mean, that's pretty much the same thing. I think this individual got scammed because of some game projects before or something, or he had a bad experience. But this is for any games, even if it's Web2 or Web3, it's the same thing. And our technology just helps eliminate that or reduce it to a greater degree than before. So, I think this is a better solution, right, than what was there happening before. And when it comes to the assets and being grained and stuff, I mean, when you're getting financial incentives via NFTs and tokens, then it should be well protected.Now, it is the duty of the game developer to make sure security standards are taken into account. And it's also the user's duty to ensure that he also follows the basic level of security, like big assets, cold storage, small assets and hot wallet. As long as he does these things, I don't think there's not going to be much problems.
Faizy:And if he keeps all his NFTs in somewhere safe, like a freezer or a ledger, then things are cool. It's just about risk management at this stage. That's what I would say.
JP:Fair enough, DG. I think, yeah, and that's good advice all around. So, Claudel, thank you for sharing that question. Thank you both of you for that answer. My last question to you before we pull curtains on the show is this one. What's your personal philosophy? What is it that gets you out of bed every morning? And don't say coffee.
Bobby:You stole my answer, man. Triple shot mocha. Come on. I want to have fun making money. That's what gets me out of bed. I want to create a better life for my family, for my community at large.The best way to do that is to bring the capital in and to do it with a smile, sharing good vibes and working in crypto and in gaming and marketing is like convergence of all of that. So, no problem waking up in the morning, even if I've got to drink this stupid tea instead of coffee.
JP:Fair enough. Thank you, Bobby. DG?
Faizy:Yeah. I mean, I like all his answers. It's funny. And I relate to some. But I would say, for me, my personal one would be to my, you know, otherwise I would have stuck to being just a trader. I was making good money back then as well. But I would like to since this is an early industry, I would like to go down as a pioneer, making something phenomenal. That is what I would like to not just another guy who just made money that is easy to do.But someone who actually did something revolutionary, like how Sandbox and Decentraland and all these projects are there.They're again and again, in different, different panels, even if it's the bull, if it's the bear, they're still there. How many GameFi projects founders do you see in these kind of panels? Very few. I would like to go down as one of those names in the web3 gaming space. And that's my goal with this project.
JP:f you are going to be at Token:Bobby:hey'll definitely be at Token:Faizy:Absolutely. Let's catch up over there.
Bobby:Yeah. Thanks for building this bridge here, AdLunam crew.Tip of the hat to all of you guys.Thank you.
JP:Thank you. Thank you so much.
ening in Dubai alongside Token:th of April,:JP:Alright. Thank you so much, everyone. Have a good one.Cheers.
Faizy 1:1: 56
Cheers, guys. Thanks for having us.
Faizy:Bye-bye. Cheers, guys. Bye-bye.